Being a strong online presence is nowadays demand of every business, for online and offline, both. For a good online presence and attract some organic audience to your website, it is necessary that your whole website and its pages are well “Search Engine Optimized”.
SEO or advance optimization of your website is not an one day process and neither it is damm simple to do as one man army.
In this scenario, and to focus more on your business rather than learn the SEO you move to SEO agency or SEO specialists. Who can do this for you expect some positive results in return.
But there could be a lot of reasons to go for SEO agency, what’s your?
Why you’re looking for a SEO Agency?
Seo can be demanding for many reasons. You want regular organic traffic, want more sign-ups for product trials or may be anything. You first need to define your goals to hire a good SEO agency or SEO specialist.
Here are some examples of good and bad SEO Goals, obviously you should try to avoid the bad goals for your business.
Good SEO Goals for your business:
- You know people are searching for something, and you can provide them that in best of the condition. So you want to represent in-front of that particular type of audience.
- You’re trying to boost your revenue through new sales. And wanna use SEO as sales driving channel
- You’re trying to boost downloads or free sign-ups or free trials.
- If you’re trying to boost the sentiments in favor of your brand. If you have a lot of good review but they rank below your negative review, then you should use SEO to optimize your website and pages and influence the sentiment for your brand.
As like these there are some bad examples also like;
1 Now I only want the organic traffic from all over the world, rest I will think later, how to use the crowd. You need be more focused, that why you want traffic and how that traffic will get beneficial by your end.
- Ranking is the reason behind hiring an SEO agency? Oh hell, this will be backfire you for sure, if you’re going to keep this in mind before hiring an SEO company. To optimize your website for SEO will automatically help you to jump in the SERP, this is not a good or positive goal to set before going for a perfect SEO partner.
- You want to beat a particular competitor on some specific keyword is again not a good SEO goal to have. Because this type of goals is not related to your organization goals directly or indirectly.
- To influence the metrics. These are the worst SEO target, for which you’re looking for SEO specialist or SEO company. Many one are still not very friendly with the numbers which can influence their SERP ranking, and they should not be. Because Search Engines are not open to expose the influential metrics, but some of them guidelines are explaining many things. Like Social signals can influential your search ranking and this is not a secret anymore.And if you’re looking for a way to increase your Page authority and expecting some help in SERP then you’re going wrong.
So, this is very important to understand your and your organisation’s need. ANd set your SEO goals and targets only that can help you to achieve in your organisation’s mission and vision.
Your organisation does have a clear mission and vision statement, right?
Where to start finding a good reliable SEO agency for your business?
There could be many ways, it could seems like that, But its not actually true.SEO is a digital service and sellers have to owe the all proving and working methods to sell this also. For example, as a marketer everyone knows that mouth marketing is the best one.
In SEO industry again it is a truth and anyone will priority the other one or closer one’s advice and their experiences.
Everyone Google for ‘Best SEO Company’, you too?
Today we are approx use google for everything. Now we have some very powerful voice assistant devices,so now you don’t even need to touch your devices right now.
Get back to the subject that many one start their search from Google. But as per may advices by industry and niche experts those may be fake. They also give some explanation to hold their opinion, like:
a) SEO companies are actually being very busy so, they have no time to optimize their own page or website to rank up in the SERP. They got more than enough work from their contacts and their old clients, so they do not need to optimize themselves.
b) Never trusts on the lists. List makers are in the business, so they only got ranked for these type of cheeky keywords and then charge some heavy amount to those companies. You’ll found many lists, and all of them will claims to be the best list but they only publish their list after having the heavy amount from those brands. Obviously, higher the rank you want, higher the price you need to pay.
Google results could not have influenced all the time but many times, because good SEO companies do not have time for themselves. Any of their article or page could rank on first page but they do not put much efforts in this.
Ask for your perfect SEO partner from your contacts
This is the most proven way to find the perfect SEO partner for your business. And the best will be from the guys who already have taken the services from different organization. If anyone didn’t ever use the services of the organization and advising you something. It means they will give you suggestion and those will be influential from somewhere.
You can opt whatever manner you want to search for SEO agency, but once you shortlisted few of them how you can have the best pick of them?
This is the real question and to evaluate a whole organisation in a very short span of time is real challenge. Especially, if you are going to do it first or second time.
But here questions are very simple and procedure is also not tedious as it could seems.
You only need to do 2 things.
First there are some mistakes, which approx. every first timer made. You’ve to avoid these at the time of finding the good and reliable SEO company for your business.
And the second is the most easiest and important part, because you don’t need to do anything in this step. You only need to ask few questions to your shortlisted SEO agencies, they will need to answer those questions and you’ll able to evaluate those agencies on the basis of their answers.
So move to the first step, “Mistakes”
What mistakes to avoid at the time of choosing SEO Company
#Mistake 1- Trust on “Top 10 Best SEO company” list
As above we stated that “Best SEO agency” lists are fake and positions have been sold in those lists. If you’ll believe on those lists and websites, then you’ll found yourself in very weird situation in future. Even, if the influencers are sharing these kind of lists, (whom you’re following) don’t trust on that list too.
If you’re thinking to try some of those listed companies, then too here later in article we will describe that how can you evaluate them. If in your evaluation those companies get good grades then you can go with them, but unfortunately, it happens very few times.
#Mistake 2- SEO Agencies are promising Moon and Stars and you dreaming for same
If you’re thinking to hire an SEO agency, or SEO specialist for your business, then we are expecting that you know even a little bit of SEO or you have a basic idea about SEO. Not only the benefits of SEO, even the process, timeframe and technicalities of SEO too.
Because if you don’t, then SEO agencies will make only promises you the moon and at the end of day they will deliver a piece of stone.
If you don’t have a basic idea of SEO then you’ll always got thuged by these fraud SEO companies, and you’ll never hire a good and genuine SEO partner. Because genuine one will never promise you some impractical numbers.
You need to understand the, no matter the amount you are going to spend on SEO, you’re not going to see the results overnight. I know you’ve already heard it 100 times but not expect some visible results in first 3 months. After that, if you’re with good SEO company, then you’ll not need to show the progress. Your business and ROI itself will start showing the changes.
#Mistake 3- They have some secret formula for SEO, and you think it could be
Are the Google themselves, or they built Bing?
All the search engines have kept secret their ranking and indexing parameters to themselves, but they’ve released some guidelines to do SEO in good and organic manner. And those guidelines are open for everyone, even for you too.
If they are saying something like this that they can’t reveal their secret method, its their business policy. It means you need to run away from there as soon as you can.
If they don’t even have trust on their techniques then how can you believe on their techniques. They will use black hat tricks on your website for sure, and your website can penalised for life.
These 3 red signals are enough to drop the SEO company’s name from your shortlisted names. But if in the first glance they didn’t show any of these signal then you need to evaluate them and expecting for satisfied answers.
How to evaluate SEO Companies
The best thing you can do is to ask questions, more questions and more questions. A good SEO company always will answer all your questions and you’ll satisfied with that. Even if you think that this question will be so silly to ask, ask to them. They will provide you the answer in very professional way.
Here we are drafting some basic and standard questions, that you can ask to them. You must should draft these questions in your own optimized way according to your business nature, and demographics.
Some standards questions are:
Q1. What process are you going to use to accomplish our goals, and why do you use those particular process?
Ans:- They could answer any of their process or they can provide some broad idea that how they will take care of your project. You should evaluate those process with your Brand goals and “Are those SEO process will match your SEO Goals?”
But in any circumstances, they can’t answer like “they will not reveal this, because of their business secrecy policy.” What you need to do after these type of answers, you knew it, right?
Q2. How often? What’s their cadence like? What metrics do they report on? What do they need you to collect? Why do they collect those metrics? How do those match up to your goals and how do they align?
Ans:- You have all the rights to know about their all the moves, and why they made it. It is totally cool that they do not have enough time to inform and explain each and every move after implementation. So, you should first agree on a time-break that after this much time they will show you all the metrics and explain you, “why they made those moves?”
Q3. What works and resources will you have to commit internally?
Ans:- To answer this question, they may name of some tools and other works, these also may seems off SEO, but it’s totally alright. SEO company can trick this answer too, you need to use your intelligence to evaluate this answer.
Q4. What do you do, when things aren’t working?
Ans:- Many SEO agency will answer it that, “They will experiment with other methods.” or “They will extend the time of contract without any other extra pay-off.” Few of them can also agree to refund a part of payment, if results after the term is not satisfactory.
But one answer you shouldn’t accept in any circumstance that “They guarantee for results.” or if you find them over committed or over promised to have the contract by your end. SEO is a slow process and no one can guarantee, everyone only can hope for the best.
Q5. How will you ensure implementation of our goals in the SEO strategy?
Ans:- This is the most important question and every SEO company will give the different answer for this, according to your goals for SEO. You’ll need a basic idea of SEO to evaluate the answer, that “Are they going to implement in good manner, which will match with your SEO goals?”
Q6 How do you define good SEO for your business?
Ans:- It is a very standard question to ask and you may have an already drafted answer for this question. But, yes that also should be up to satisfactory mark.
Q7. Can you give me a preview of the first week of working with you?
Ans:- Many one will agree on this, many one will charge a little bit for this and many one can ignore this just by saying SEO is a long time process. All these 3 are right at their end but you don’t need to go with the over confident SEO companies, who are promising you to show results even in 1 week.
Q8. How long do we have to wait in order to see results?
Ans:- Many good SEO companies normally ask you to wait at least 3-6 month to get the visible results. Rest you can use your intelligence to evaluate answer according to your SEO goals and time frame.
Q9. What is the role of SEO in business development?
Ans:- Again you may have an already drafted answer.
Q10. Do you think that Google algorithms will significantly shift our ranking?
Ans:- Answer should be yes, in my opinion.
Q11. What if your strategy fails to produce our desired results, how would we solve that?
Ans:- Answer could be same as the question no.4, because question is approx. same.
Q12. How many resources do you need from us to achieve, how would we solve that?
Ans:- This is one of the most important you should ask, because in general if you’ll not ask this question then after signing the contract they will ask you to provide them some assets (digital or physical). Suppose SEO company will ask you to provide them 5 article of a month, 1 Video clip per week and some optimization in the website by the developers (Backend + Frontend). Then what you’ll do, will hire developers and Graphic designers?
That is the reason, you should ask first to contacted SEO company.
Q13. How long they have worked in the SEO world for?
Ans:- Maybe you’ll get an already drafted answer, but necessary to ask.
Q14. Have the worked with a range of companies from small business to fortune 500 companies?
Ans:- Answer of this question depends on many things like “which scale SEO companies you are approaching?” or “What is your budget to go for an SEO agency?”
For example if your budget is $1000 a month then obviously you’ll approaching those companies who had worked with Fortune 500 companies.
Q15. Have they worked with brands you admire & know? (Optimize this according to you)
Ans:- Totally depends upon the companies working experience.
These were my words on the burning question of “How to choose the best SEO agency?”.
We believe in complete communication and would love to have your comments back on this topic. have you ever hire any SEO specialist or SEO agency? If yes, then what is your experience on this?