Moms are the rapidly emerging market and nobody can deny this fact. Parenting and baby care are one of the most tedious and responsible tasks in real life. Doesn’t matter how successful you are professionally, the same you can achieve in parenting is not guaranteed.

If you’re a mom or soon to be then tasks are more tedious for you and to make these tedious tasks an easier task is the main aim of this new emerging market.

If you’re connected to this Mom’s market however you can get help of these marketing facts and survey results on the Moms.

All e-commerce stores, baby product retailers/ affiliate marketers or anyone who are related to this market even parenting or baby bloggers must have to read this article to understand the market and have the clearer picture.

56% Moms thinks that Marketers don’t understand them


This is an important figure that more than half of the mothers are not satisfied with the current marketing strategy and marketing technique.

They think that marketers are not creating advertisement for them, not even marketing at the platform where they pass their most of the time.

Mothers are available on the Social Media Platforms


Mommies are not only blogger or readers nowadays, they evolve with time and now they use social media platforms to voice up their opinion, problems and solutions.

Millennial mothers are the most of it. You need to understand the figures, where women are passing their free time, here are the figure for American and Chinese moms. These 2 are the biggest “Mommy Market” so try to understand the graph in deep.

So here you can see that for US, 84% of internet population is on Facebook and 90% of all the moms are using Facebook. In terms of using the Facebook via their app is little less but far more then any other social media channels. 79% of moms using YouTube.

There is a good thing about Pinterest that more then of 85% of its users are female, and guess what 64% of internet using moms are using this platform.

For Chinese moms also, you can interpret the result same like this.

Let’s move ahead dig more to find opportunity for successful marketing to moms.

Motherhood leads to Increase Social Media Usage

Personally thinking, this is not a surprising fact, but yes, creating a lot of space of opportunity for marketers.

A man or women can’t know everything about every topic, so before and after the birth of baby they need to know and learn a lot about bunch of things.

In surveys and researches this is now not a secret that mothers use to pass more time on social media.


Till now we are only talking about the facts that we can make opportunity to market among mothers. Now we will discuss a part of marketing technique which we can use to go in between them with greater brand value.

Marketing opportunity in Moms market


Quality is the no. 1 purchase driver for mothers to buy baby products.

Yes, when it comes to buy for their baby, women don’t care for the sale, discount and offers kind of things. They only focus for the quality, and please do not make the mistake of trying to attract them by showing some weird numbers.

It’s different to market for a Baby powder and a fashionable dress.

61% of new mothers in the U.S. opt in for personalized loyalty rewards from brands

Now you can understand that why these baby product companies always keep changing their gifting pattern, their loyalty points pattern and other.

Every year enters with the new trend so, Mom oriented brands also keep updating their schemes and make them more personalized for mothers.

7 in 10 mothers-to-be in China like to stand out in crowd

Styling and Fashion has a pretty secured place in girl’s heart, and why it shouldn’t.

According to survey in China 7 out of 10 mothers want to be different from each other, in terms of styling, fashion and quality of the product for themselves or for their baby.


Environment Friendly Moms

This is actually great to know that approx. 35% of Chinese moms are environment friendly and they want to purchase the products which are not harmful for environment.

This is the number from China and this is not necessary that all other countries will show the same number, may be some countries could show a slightly better number then this but maximum will show the less then this figure.

Ready to carry on to another part of this survey?

Here we do not want to make this article excessive long and boring, but if you are the marketer who deals with this area or with this segment, you must read the another part of the article.

In another part of the article we will discuss the purchase drivers for mothers, and some serious touch point. We will take the help of proven results, survey and info-graphics to prove our facts.